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12 TikTok beauty influencers worth following

Lipstick on a white background

Since its release in 2016, the short video platform TikTok has risen to extraordinary popularity. It is home to many genres of content, but one of its most favoured categories is beauty tutorials and hacks. 

As well as the famous TikTok influencers – we’re talking the likes of Abby Roberts and Rose Gallagher – we are going to take you through some of the top beauty influencers on TikTok that may have slipped under your radar, and who definitely deserve a follow. 

And who knows, you might be inspired to give it a go yourself!

Natural vibes 

@theoliviasaurusrex trying the makeup for ever hd skin foundation! my combination skin found this a bit drying after a while so definitely one for oily skin! buildable medium to full coverage ☺️ #makeupforever #makeupforeverhd #makeupforeverhdskin #makeupforeverhdskinfoundation #foundationreview #foundationreviews #tiktokmademebuyit #paleskin #palegirl #palegirls #paleskinmakeup #mediumcoverage #fullcoverage #mediumcoveragefoundation #oilyskin #oilyskinmakeup ♬ original sound – olivia ancell


Starting off our list of top beauty TikTokers, we have softly-spoken British influencer Olivia who is the go-to artist for those with pale skin. Her gentle videos are all about the natural look, with soft lighting and clear, focused tutorials. She talks her viewers through each step of the routine and the products she is using, right down to the shade numbers so you can find the exact colour she’s featuring. She also tries out lots of different products and gives her opinion on how they feel and look on her skin.

Olivia is the perfect makeup influencer for anyone who wants to achieve the English Rose look. Our neighbours over at Vogue UK offer some simple tips on how to achieve this classic look.


♬ original sound – ❦


Char’s detailed videos, often set to a great soundtrack, offer up specific look ideas for every occasion. From ‘makeup ideas for NYE’ to GRWM (Get Ready with Me) videos showing her daily routine before heading out, Char’s content is snappy and to the point. There is no messing around here! 

Her content is particularly good for achieving natural, sun-kissed looks, perfect for days out or holiday vibes. Although her videos rarely involve her speaking, she films in a way that means you can clearly see each step she takes, from cleansing and priming to delicate final touches.

@caitlinrraine recreating emmas met gala glam done by @Kelsey ✨ #emmachamberlain #metgala2022 #metgalalooks #makeuprecreation #eyeshadowtutorial ♬ About Damn Time – Lizzo


Caitlin’s makeup looks put a little bit of zest into the everyday. With her use of fun colours and shading, particularly around the eyes, her content inspires beauty enthusiasts to be a little daring with their daily routine. Natural bases and powerful eye looks are the order of the day, allowing for your creativity to flow freely.

We can often be afraid of using colour when it comes to everyday looks, for fear of being ‘too much’ – Caitlin inspires you to throw caution to the wind and be daring with your makeup. She also creates some bolder looks surrounding character makeup which are a fun addition to fancy dress parties and Halloween events.

@alexandra_anele 2 ways to contour those cheeks feat. @Fenty Beauty Match Stix in Amber 🤎 Full tut on YT #makeuptutorial #howto #contouring ♬ original sound – Alexandra Anele


If chic was a person, Alexandra would be it. Her makeup looks are natural whilst bursting with elegance and poise, dewy cheeks, natural lips and sharp eyeliner give her a signature ethereal vibe.

She takes you through different beauty hacks and tricks, such as blended lips, proper makeup prep, and makeup looks that don’t require foundation. Her work has an almost futuristic feel, playing with lighter colours such as white and silver and exploring the use of bold lines that enhance the natural angles of the face.

Funky and fresh


Part 1 🤍🫶🏼 products in comments

♬ original sound – xolizahbeauty


Moving onto some slightly bolder looks, first up we have the extremely talented Gabrielle. She explores looks all the way from full glamour, to bright, striking eyes and colourful character work.

She shows you how to create flawless looks that lend themselves perfectly to nights out and summertime adventures. Her work seems to take a lot of inspiration from nature, bright floral colours and sunny tones forming her general vibe. 

@ahliyahmichelle GRWM ✨ Rich Auntie Aesthetic 🥂 #grwmmakeup #grwmaesthetic #grwmroutine #beautytoktik ♬ original sound – Ahliyah | Beauty Elevator


Ahliyah’s makeup looks are the epitome of sophistication. Her bio currently reads: ‘I inspire the elevation of your beauty routines for a more luxurious experience’. And who doesn’t want more luxury in their daily life?!

Bold, glossy lips and smouldering eyes reign supreme on her page, hosting an abundance of glamourous looks for every important event. She encourages you to really take care of YOU, to really take the time to make yourself feel beautiful. She introduces her audiences to lots of different products, and creates a more inclusive environment for people of every skin shade.

@muafjryan Current glowwy base faves! Comment if you want specifics on products 🤍 #makeup #makeuptutorial #fyp #foryou #foryoupage #glowup #makeupartist ♬ Life Goes On!! – Sophie Powers


TikTok makeup artist Finlea is best known for working her way through the Euphoria makeup repertoire, a beauty trend inspired by the hit HBO series, where glitter and pink and purple tones are the show’s general aesthetic. 

Her videos emanate the same dreamy quality as the show, close-ups and the use of coloured lighting making us feel like we are dancing together in a mystical club.

Finlea’s use of colour and style give off a nostalgic 90s vibe, bringing the past into the present and giving it a fresh take. Most of her content being set to fun tunes or moody tracks, each video will have you reaching for your pastel tones and 90s rom coms.

@ashleyquiroz_ It’s a 10/10 for me 🤤 #makeup #makeuproutine #makeuphack #makeuptutorial #shorthair #facecard ♬ original sound – Krystal


Autumnal vibes only with rosy cheeks, neutral tones and plum lips a plenty. Ashley’s makeup looks are both bold and sleek. With a penchant for flawless cat eyeliner and sculpted browns, she takes you step by step through her looks making it easy to follow and try out at home.

As well as bolder looks, she also shows you how to get the perfect rosy glow, creating more soft romantic looks, as well as adding a flair of 90s style with her use of brown and neutral palettes.

Outside the Box and Special Effects Makeup


80s inspired makeup! ❤️ Stranger Things! Should i do more tutorials?

♬ original sound – Spam = block <3


Holly takes makeup to a whole new level with her exceptionally detailed and realistic SFX looks. She makes everything from cult film references and horror characters to softer glam looks with a twist – she does it all! 

Even if it isn’t for a costume party, she can show you how to create the looks of some of your favourite style inspirations, such as Julia Roberts in Pretty Woman, Molly Ringwald in The Breakfast Club, as well as intricate looks inspired by nature.

With smoothly cut videos focusing mostly on horror characters, Holly’s work isn’t for the faint of heart but is seriously impressive.

@illumin_arty Just me living out my unicorn dreams 🦄 #transition #transformation #fyp #rainbowhair ♬ Sway (Sped Up Version) – Michael Bublé


Tiffany’s beautiful creations cover some SFX legends, such as characters from Coraline and Hocus Pocus, but she tends to focus more on the glam side of character makeup. Her striking nods to Cruella De Vil, detailed skull imagery and bold red and orange makeup looks bring a sense of sophistication to the spooky.

@katesjamboree CottageCore Post Malone 🌿 #makeup#makeuphacks ♬ original sound – Kates Jamboree


With looks largely inspired by natural elements and zodiac signs, Kate merges pop culture references with her own unique takes on imaginative looks. Becoming known for creating playlists of work revolving around the signs of the zodiac presented as different witches, fairies, Greek Monsters, classic fairytales and many more.

Her looks are completely unique and always dazzling. Whilst more suited to costume makeup, the bases of her looks can be simplified into everyday makeup looks with a bit of added sparkle. Our American neighbours across the pond give a detailed run down of the job of an SFX makeup artist, as well as salary info and tips on how to kickstart your career.

@creative.cliche Tried turning myself into @kyliejenner 😂 #kyliejenner #TikTokArtists #makeuptransformation #makeupchallenge #foryou ♬ GOOBA – 6ix9ine


Annie transforms herself into character after character, each look more realistic than the next. From lifesize cartoon characters to unbelievably realistic-looking celebrity looks, she is one to watch if you are interested in being an SFX artist. Her clean lines and ultra-precision give her looks the clean vibrance that makes her work unmistakable.

Hair and nails

As well as makeup, TikTok hair influencers and the increasingly popular nail art storytime TikToks – in which intricate and thrilling stories are told over the top of a video of nail art creations – have become more and more watched by the masses. 

Why not check out:

@lovekelly Can u find those emojis?#tiktokrewind #santaslays#christmasnails#nailart#nails#tutorial#2018 ♬ original sound – kelly❤️

@lovekelly – for colourful, dazzling nail art

@vivxue Don’t peek! Who wore these to the Met Gala?! 😎😝 Link in bio #pressonnails #metgala #metgala2022 #gildedglamour #nailart #arttok #SearchForWonderMom #fyp #artist #tiktokartist #versailles #palace #fineart #nails #bridgerton #weddingnails ♬ Elevator Music – Bohoman

@vivxue – for intricate pop culture-inspired press-on nails

@faithchappelle Humidity must haves from @Ouidad available at ouidad.com – 30% off with code FAITH30 #ouidadlove #AdvancedClimateControl #ouidadpartner #curlyhair ♬ Darling – Trees and Lucy

@faithchappelle – for perfecting your curls

@elissakincade ask me your questions and I’ll video reply if you need help 😮‍💨 #hair #hairtok ♬ My Boo – Usher & Alicia Keys

@ellissakincade – for advice on hair thinning and loss, as well as creating luscious swoopy locks looks

Like the idea of teaching people how to create your own bold and exciting new makeup looks? Look no further than any one of our online beauty courses. With everything from nail tech courses, eyebrow lamination and eyelash tinting, to a certificate in hair extensions, facials and professional makeup artistry, there is no shortage of beauty inspiration here at New Zealand Beauty School.

Each of our courses comes with a downloadable brochure with further information about your chosen course, how our online learning works, as well as information about course fee payment plans and tutor support.

We hope to see you soon!

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