Ready to refresh your socials and get some incredible beauty inspiration? Below, we’ve listed the beauty influencers bringing something extra special to the game.
From MUAs to regular guys and gals with a flair for all things beauty, here are the beauty influencers to follow in 2023.
8 Beauty influencers to follow in 2023
Hyram Yarbro
Hawaii-based Hyram Yarbro is one of the biggest beauty influencers on TikTok – we’re talking 6 million+ followers! Across TikTok, YouTube and Instagram, he shares his reviews of skincare products and analyses the skincare routines of his followers, pointing them in the direction of tried and tested products that really make a difference.
Nyma Tang
Nyma Tang is a beauty influencer on Instagram you should definitely be following. And she’s recently started making waves over on TikTok too.
This African American beauty blogger with South Sudanese roots champions beauty products for darker skin tones. In her YouTube series, The Darkest Shade, Nyma tests the darkest shade of various makeup products to see how they work with her skin.
Marcela Alcala
What marks her out from the rest of the beauty crowd? Marcela’s feed is a real family affair, with her mum (and sometimes her sisters) trying out beauty products alongside her.
Marcela is a queen of vintage style. She also loves delving into and reviewing a huge selection of skincare and beauty products.
Annalee Kemsley
Annalee Kemsley is a freelance MUA and one of the most prominent beauty influencers in NZ. She shares beauty and fashion content on Instagram, with makeup tutorials and product reviews over on YouTube. We love Annalee’s lifestyle pics too – giving everything a relatable, girl next door feel.
Beauty is Boring
Never has an Insta account name been more misleading! Scroll through makeup artist Robin Black’s feed and you’ll see that beauty is anything but boring. You’ll find portrait after portrait of striking makeup looks as modelled by people of every age, gender and skin tone. This is the place to go if you’re in need of some makeup inspiration.
Lauren Curtis
Ready to meet one of the biggest beauty influencers in Australia? Lauren Curtis has huge followings on YouTube, Instagram and TikTok. Her long-running channels cover all things beauty – makeup and hair tutorials plus tons of product reviews.
But Lauren is also keen to highlight the fact that real beauty comes from within. She started the Mental Makeover podcast back in 2019 and has talked about everything from plastic surgery to the pressures of Insta to finding true body confidence.
Manal Chinutay
Check out London-based Chinutay, for beauty product reviews, hijab style tips and family snaps. She’s collaborated with top brands like Kiehl’s and Lancôme and she’s been featured in some of the world’s biggest glossy mags too. Look no further for faux freckles and some fierce makeup looks!
Katie Jane Hughes
Hughes is a celebrity makeup artist from the UK and she is not afraid of bold colour. Join her 597k followers on Insta and you’ll be treated to beautiful makeup looks – all glowing skin and gorgeous eye shadows.
Hughes also gives her expert lowdown on the latest beauty products. And shares her hacks and tips for creating a wide range of on-trend makeup looks.
Feeling inspired by these incredible beauty influencers? Want to up your own beauty game? The online beauty therapy courses at New Zealand Beauty School provide all the skills you need to take your beauty career to the next level. Just pick your course and open a world of opportunity today!