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Beauty boost: How customer feedback & surveys shape your beauty business success

Woman checking her face after beauty treatment, with a beauty therapist standing in the background

There are few things more powerful in the business world than feedback and reviews. Whether through word of mouth recommendations or written surveys, collecting testimonials from previous clients can be an extremely valuable asset to your beauty business.

Customer service is at the very heart of the beauty industry. It is an extremely sociable business, with beauty therapists spending their days face to face with clients, learning about their beauty needs and helping them feel the best they can feel. 

Clients want to know they are in good hands when it comes to beauty treatments, and so a little positive feedback can go a long way. 

What can customer feedback and surveys do for your beauty business?

Build your reputation

The way that small businesses become great is by building a solid reputation with loyal, committed, returning time-and-time-again customers. The more clients that leave positive reviews is one more nugget of gold added to the process of building a glowing reputation.

Even better if these positive reviews are left on your Facebook page and/or your Google My Business profile.

Bring in more clientele

Positive feedback can also lead to a greater pool of clientele. Word of mouth is a powerful thing, and if your clients post about you online or recommend you to their friends, word will quickly spread about your top-notch beauty biz.

After all, we’re always going to trust the recommendation of our best friends, right?

Open up more business/networking opportunities

With the rise of online reviews and social media presence, getting the word out there about good (or bad) experiences with beauty businesses has never been more present. One of the first things people tend to do is look at online reviews of beauty businesses so they know whether to invest their money in a treatment. 

The more clients you can encourage to leave positive reviews online, the brighter your beauty business prospects will be, whether in the form of business growth, branching out into different fields, as well as beauty collabs with your favourite artists and businesses!

Get you noticed

If you build up enough positive reviews, paired with a thriving online presence and a reputation for glowing customer service, you may even get noticed by larger businesses – maybe even a celeb or two!

Build your confidence

While recommendations and more clients is a lovely thing, one of the biggest benefits of positive customer feedback and surveys is a confidence boost for the beauty therapist. 

It is nice to be recognised and praised for your work, and can remind you of why you started your business in the first place. Little affirmations every now and then can do wonders for self confidence! 

Make you more profitable

By increasing how many positive reviews show up about your beauty business online, this can help to better legitimise your business and raise its esteem. 

So when it comes to pricing your services, you’ll be better positioned to quote a higher rate that reflects the true quality of your skills. Rather than having to discount everything and struggle to even cover your expenses.

Ever noticed how badly reviewed businesses often price their products/services incredibly cheap? Yeah, there’s a reason for that!

Want to learn more about building a beauty business?

Here at New Zealand Beauty School we have a whole assortment of different short courses to give you the best start to your career in the beauty sector. With everything from Professional Makeup Artistry and Facials, to Nail Tech and Eyebrow and Lash courses, there is a short beauty course online to suit everyone. 

Our courses are created by professionals, and will give you high quality, rounded learning to prepare you for every aspect of the industry. And you won’t just be learning about the beauty side of things – we will equip you with the fundamental knowledge needed to succeed in the business, such as organising appointments, stock orders, salon management, customer rapport and more.

Our courses come with a custom-designed kit, containing everything you will need to complete your training, sent right to your front door. The kit will have all the necessary gear to give you the best start to your career, allowing you to experiment and explore from the comfort of your own home.

Interested in learning more? All courses come with a downloadable brochure with further information about course content, modules and assessments, accessing your learning online and tutor support. Once you have completed the course you will receive a certificate of attainment, adding that touch of impressive professionalism to offer to potential employers.

Choosing to study a beauty course online will give you 24/7 access to your studies, giving you the flexibility to work your learning around your schedule and lifestyle.

Start growing your beauty empire today with New Zealand Beauty School.

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