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TikTok beauty trends – Tried and tested!

Recording a tiktok

TikTok has become next-level popular since the 2020 pandemic, growing into a platform often used for all things beauty related. It has become a space to share beauty tips and tricks from all sectors of the industry, and many a trend has been born from the fondly named ‘clock app’.

With so much content to choose from – everything from nail art storytime TikToks, TikTok hair influencers and the renowned TikTok makeup artist – it can be hard to know where to start. So, that’s where we come in.

We have put together some of the best tried and tested TikTok beauty trends, from top beauty influencers all the way to rising stars, there is sure to be something to spark your imagination. Check out these top beauty TikTokers!

Tried and tested TikTok beauty trends

Whether you are familiar with TikTok trends or not, there is something out there for everyone’s (makeup) palette.

Here are just a few of the best tried and tested TikTok beauty trends making the rounds:

Wednesday Addams

The Netflix series caused a bit of a cultural boom upon its release, not just because of the viral Goo Goo Muck dance but also Wednesday’s signature gothic style.

Dark, moody makeup vibes started cropping up all over the app, as well as DIY versions of the hairstyles and outfits from the show.

Our UK neighbours at Glamour go into more detail about the Wednesday Addams craze.

Horror and SFX

Intricate SFX and character makeup has become a large part of the TikTok beauty boom, with these impressive and creative looks coming to the forefront of feeds across the world.

Often inspired by pop culture horror characters, zodiac signs and twisted Disney princesses, each look is entirely unique depending on the artist. Some looks use more gore and prosthetics, whilst others are more glam than grave. These creative and often hyper-realistic looks reach to a whole other level on the beauty ladder.


Yet another television series that took the TikTok beauty community by storm. This moody, dreamy series heavily inspired a wealth of beauty looks across the platform, with glittery eyes, graphic liner and bright, intricate eyeshadow looks reigning supreme.

Siren eyes vs doe eyes

These looks are the epitome of vibe. Siren eyes took hold with their sleek liner, smokey shadows and striking, elongating effect, whilst doe eyes are all about creating a wide-eyed, youthful look.

Both styles have the power to completely change a makeup look – whether you want a more sultry vibe or bambi eyes, this is a super fun trend to give you the best of both worlds when it comes to creating new makeup looks.

Clean look

One of the most popular internet beauty trends of the moment, the ‘clean’ makeup look, has taken TikTok and pretty much every other social media platform by storm.

A clean look involves glossy, minimalist makeup, giving the impression of being freshly showered and sun-kissed. The hair is often slicked back and neatly put up into a claw clip, and simple jewellery is placed wherever desired.

Feeling inspired?

Feeling inspired by these famous TikTok influences? Does the idea of sharing your work and teaching others how to achieve beautiful makeup, nail and hair looks? Then have you perhaps considered taking a short beauty course? 

Here at New Zealand Beauty School, our Certificates in Professional Makeup Artistry and Nail Art and Design are an excellent place to begin if you want to pursue a creative career in beauty.

All of our comprehensive, professionally-crafted courses give you excellent foundational knowledge in your chosen beauty sector, and we will even send you your own custom-made kit straight to your front door with everything you will need to get started.

All of our courses come with a downloadable brochure with further information about your course content, module breakdown, accessing your learning online and tutor support.

If you have any questions or queries, our course advisers will be happy to help you in any way that they can to get you on the right track.

TikTok to the top and hone your beauty skills with New Zealand Beauty School.

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